SISU Thunderbirds Announce Transformative Partnership with Brice Hockey Development
FOR IMMEDIATE RELEASE
The SISU Thunderbirds Hockey Club today announced a transformative new partnership with Brice Hockey Development, uniting two organizations committed to elevating youth hockey performance, skill development and long-term athlete growth. The collaboration brings together the Thunderbirds' strong club culture and Brice Hockey Development's elite training methodology to create a comprehensive, modernized development pathway to players across all age groups.
Through this partnership, athletes will gain access to advance on-ice skill progression, age-appropriate off-ice training, and individualized player-development plans designed to accelerate growth while supporting the Finnish-inspired "sisu" mindset of resilience and character. The joint program will introduce new training camps, in-season development sessions, and performance-tracking tools aimed at giving players a competitive edge.
"This partnership represents a major step forward for our club and our families," said Tom Latvala, Director of Hockey Operations, SISU Thunderbirds. "Brice Hockey Development shares our belief that great players are built through great habits, great coaching and great environments." Together we're creating something that will truly move the needle for youth hockey development.
Brice Hockey Development echoes the excitement behind the collaboration. "The Thunderbirds have a clear vision for what modern player development should look like," said Raymond Brice, Owner, Brice Hockey Development. We're thrilled to bring our training camp philosophy and systems to an organization that values long-term growth over short-term results. This is the kind of partnership that changes trajectories for young athletes.
The partnership arrives at a time when youth hockey organizations across Finland and North America are increasingly prioritizing skill-centric development models. By combining the Thunderbirds community driven approach with Brice Hockey Development's technical expertise, the two organizations aim to set a new standard for player development in the region.
About SISU Thunderbirds Hockey - Founded in 2019 as a Tier II program, the Thunderbirds are dedicated to developing young hockey players' abilities, skillsets, and hockey IQ while supporting their aspirations to advance to higher levels of play. The club is committed to fostering team culture, building character and encouraging the pursuit of academic excellence.
About Brice Hockey Development - BR.ICE Hockey Development is a full-service hockey development business, that serves athletes of all ages and all abilities in the Midwest. BR.ICE's mission is to empower the next generation of ice hockey players of all ages through comprehensive on-ice skill development, off-ice training and goal-oriented customization. We ensure a holistic approach to the player's growth and success in the sport. To date we have served over 700+ athletes.
Our first camp will be held from Friday, March 20th through Sunday, March 22nd, 2026 at OhioHealth Chiller North.
Tom Latvala / Director of Hockey Operations / t.latvala@sisuthunderbirds.com
Raymond Brice / Owner / bricehockeydev@gmail.com
www.bricehockeydev.com